Skilled Nursing Facilities Unsatisfied with Payer Mix, According to Survey by Patient Placement Systems

SNFs also seek faster referral response times, with 80 percent of survey respondents targeting response time of 60 minutes or less

ATLANTA, August 29, 2011—Professionals working for skilled nursing facility (SNF) providers struggle to achieve their optimum payer mix, according to new survey results published today by Patient Placement Systems (PPS).

The survey, which captured feedback about census and revenue challenges and priorities, also revealed that SNFs are focusing hard on responding faster to patient referrals.

“SNFs are setting aggressive targets for response times, with 80 percent aiming for 60 minutes or less,” said Doug Walker, vice president and general manager of Patient Placement Systems. “Speed, competitiveness and business intelligence are more important than ever with looming Medicare cuts.”

The level of satisfaction in certain areas of census and admissions reflect some frustration:

  • Only 39 percent of SNF professionals are satisfied or very satisfied with the payer mix of the patient referrals received.
  • Only 42 percent are satisfied or very satisfied with the payer mix for their current census.
  • Only 36 percent are satisfied or very satisfied with their ability to generate reports of marketing and admissions trends and analysis across all facilities.

Other results highlight high-priority areas for census and revenue growth for SNF organizations:

  • 86 percent of SNF professionals believe that improving referral response times is very important or most important
  • 85 percent feel that optimizing payer mix is a high priority
  • 84 percent place high importance on accurately and effectively manage and collect reimbursements
  • 78 percent place high importance on preparing for diminishing funding from Medicare


“The survey results support what we hear frequently from SNF clients and prospects—that the competition for referrals is increasing,” said Walker. “Now more than ever SNF organizations must apply the right strategies and tools to maintain a competitive advantage, build and manage quality census, and sustain revenue.”

PPS administered the survey and compiled the results in July 2011. PPS invited SNF professionals by email to take the online survey. The 154 respondents broke down by the following titles:

  • C-Level corporate executives: 20 percent
  • Other corporate executives: 16 percent
  • Facility administrators: 17 percent
  • Corporate directors and managers: 17 percent
  • Other facility professionals: 25 percent
  • Other: 7 percent


For more information about the survey and to request the complete survey results, please visit

About Patient Placement Systems
Patient Placement Systems designed the Web-based Referral Management System to automate and accelerate the admissions, marketing, bed management and reporting for skilled nursing facilities, helping them market more effectively, build and manage quality census, improve case mix, outmaneuver competitors, and significantly increase revenue. Clients have increased census by 5 percent, improved referral response times by more than 80 percent, and dramatically improved case mix and revenue. For more information, visit or call 877-748-6656. PPS also publishes, an industry blog of ideas, insight and technology to inform and improve long-term care. 

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