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Patient Placement Systems Publishes “Coming To Your Census” eBook


PPS shares proven strategies for improving census and case mix in the eBook, “Coming To Your Census: 8 Steps to Excellence in SNF Census and Marketing Performance”

ATLANTA, February 3, 2011— Patient Placement Systems (PPS) announced today the publication of a new eBook that provides a roadmap for skilled nursing facilities to market more effectively and build and manage quality census.  This eBook, “Coming To Your Census: 8 Steps to Excellence in SNF Census and Marketing Performance” is available immediately at  www.patientplacement.com/census.

The eBook identifies eight marketing and census building strategies that deliver proven results for skilled nursing facilities: 

  • Acknowledge marketing, sales and admissions as critical operational processes
  • Start at the end – establish your reporting requirements
  • Don’t sweep diminished Medicare reimbursement revenue under the RUGs
  • Feel the need for speed in your referral response times
  • Take marketing to task – assign, track and measure marketing activities
  • Buy your liaisons laptops today
  • Embrace Web-based solutions
  • Find a partner, not just a vendor 

“We work with exceptional SNF partners that have helped us identify and prove the success of these strategies,” said Doug Walker, VP and general manager of Patient Placement Systems.  “This experience and perspective should benefit other multi-location skilled nursing providers seeking to improve census, case mix and marketing.” 

Walker cited several examples of clients successfully applying these strategies: 

  • Greystone Healthcare Management increased census 5 percent in one region, with 71 percent of new admissions being Medicare or Medicare HMO.
  • Berkshire Healthcare Systems is admitting 70 additional patients per month across 17 locations.
  • Royal Health Group set effective new RUG-IV reimbursement strategies, driven by system reports on requested services and reasons for declined referrals.
  • Clients have accelerated referral response times by 80 percent, and raised referral conversion rates by as much as 100 percent.

About Patient Placement Systems: Patient Placement Systems increases occupancy and revenue for skilled nursing facilities with simple Web-based tools to manage marketing activities and process and track patient referrals better and faster.  Long-term care providers embrace the Referral Management System to build and manage quality census, improve payer mix, respond faster, outmaneuver competitors, work smarter, and significantly increase revenue by admitting more patients.  Clients improving their admissions and referral management with our solutions include Extendicare, Greystone Healthcare Management, Kindred, Berkshire Healthcare Systems, and Golden Living. For more information, visit www.PatientPlacement.com or call 877-748-6656.


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